JeffreyGroup - Marketing and Corporate Communications

US Hispanic

Creating Cultural Connections

The United States is now the second largest Spanish-speaking country in the world and JeffreyGroup's Latino leadership, cross-cultural experience and grassroots network has made us one of the country's leading integrated communications agencies with expertise in the U.S. Hispanic market.

But it's not all about the language - it's about the cultural connections. We understand that consumer behavior and purchasing decisions can be driven through insights about the culture that impacts a community. It's our job to help clients cut through the clutter and leverage these cultural nuances to connect with their target audience.

Whether you want to reach first-generation immigrants or the "new" Hispanic consumer: U.S.-born, English-dominant and acculturated, JeffreyGroup can help you engage your audience in a culturally relevant and impactful way that generates tangible results. We know how to reach business audiences and opinion leaders through traditional media as well as a wide array of digital platforms in the Hispanic space. And when a program needs on-the-ground local expertise and support, in addition to our own New York and Miami offices, we call upon our network of experienced Local Service Partners located in major U.S. Hispanic markets across the country.