JeffreyGroup - Marketing and Corporate Communications

Leadership Team

Gerson Penha joined JeffreyGroup in 2009 from Grupo CDN in São Paulo, Brazil, where he founded and led the group's digital practice for nine years.

As General Manager of CDN Interactive, Gerson grew the division into a full-service digital agency. He managed a team overseeing multinational accounts including Pfizer, McDonald's, Walmart, Nestlé, Diageo and Facebook. Prior to joining CDN in 1997, Gerson wrote for O Estado de S. Paulo, the largest daily newspaper, and Veja, the largest magazine in Brazil. He graduated with a degree in communications from the Universidade de São Paulo.

**Gerson Penha**
General Director, Brazil

from the blog

Six Tips to Successfully Connect Hispanic Bloggers with Your Brand

Today’s media micro-entrepreneurs have found great success grabbing the attention of loyal readers and global brands who are increasingly embracing niche onl...

My Time At Hispanicize 2012

Last week I had the great pleasure of attending and serving as co-chair of Hispanicize 2012, the largest social media, marketing, entertainment and innovation e...

Hispanicize looks forward to election, honors Latino leaders

Hispanicize 2012, the annual event for Latino trendsetters, included a series of interesting panel discussions. They covered taking that first step to engage La...

Five Tips to Engage Hispanics on a Tight Budget

Most marketers target Hispanic audiences by spending lots of money to advertise on network television or sponsor a handful of properties, such as the Mexican Na...

Hispanicize: The Latino ‘South by Southwest’ set to take Miami by storm

“This is the perfect city for this type of event,” Mike Valdés-Fauli says. “There are a lot of Hispanic communities, but Miami is a city of the future, a...

Women Leaders in PR: From Nicaragua to New York, Claudia Mejia-Haffner Can Handle Change

JeffreyGroup Managing Director Claudia Mejia-Haffner is profiled in a PRNewser series on women leaders in PR.

Six Predictions for Every Hispanic Marketer in 2012

Why we think 2012 will be a break-through year for Latino marketing.

JeffreyGroup: Our New Branding

Over the last few months we transitioned to our new single-word branding: JeffreyGroup. This is the first significant change to our corporate identity in more t...

Top 5 Misconceptions about Marketing to Latinos

Although the U.S. Census numbers have gotten a lot of attention, many fail to understand the Hispanic culture. Here are five misconceptions about this importan...

Crisis Communication in the Age of Social Media

In the days before social media, a company’s crisis would play out something like this: company commits error, mainstream media reports it, the apology comes ...

Providing Healthcare is Complicated and Expensive - Communications Isn't

Healthcare reform is complicated. Figuring out how to provide healthcare for millions of uninsured and underinsured patients is expensive. But merely providing...

Businesspeople Should Study Communications

The biggest challenge in the PR business is finding talent. Traditionally, the sector has sought those with journalism and communications skills. Get people w...

Chatting Without A Keyboard?

I was riding the subway in New York City last Sunday when a family of four got on the train. It looked like they had been out together to go to a museum or stre...

The First Emerging Market

A fascinating 16-page special report in The Economist (September 11 issue) takes a look at the two-century-long roller coaster ride mixing of exaggerated optimi...

And, on a Personal Note, Another Digital Divide...

Lately I’ve been seeing a lot of evidence of a huge split between those who sit at the computer for work and those who don’t. For someone born in the 1950 I...

My New Chair

Ordering a chair over the Internet didn’t seem like a particularly good idea; sort of like clothing, it’s probably best to try it in person. But I had seen ...