JeffreyGroup Blog
Six Tips to Successfully Connect Hispanic Bloggers with Your Brand
Today’s media micro-entrepreneurs have found great success grabbing the attention of loyal readers and global brands who are increasingly embracing niche online media. These blogger-brand symbiotic relationships are becoming more sophisticated, and getting started working with popular online influencers requires some forethought.
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My Time At Hispanicize 2012
Last week I had the great pleasure of attending and serving as co-chair of Hispanicize 2012, the largest social media, marketing, entertainment and innovation event for Latinos.
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Hispanicize looks forward to election, honors Latino leaders
Hispanicize 2012, the annual event for Latino trendsetters, included a series of interesting panel discussions. They covered taking that first step to engage Latinos online, learning about the nuances of working with influential Spanish-dominant bloggers, and catching up on how Hispanic PR experts are using traditional and social media tools to generate coverage.
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Five Tips to Engage Hispanics on a Tight Budget
Most marketers target Hispanic audiences by spending lots of money to advertise on network television or sponsor a handful of properties, such as the Mexican National Soccer Team or the Latin Grammys. There are more clever ways to differentiate, spend less and garner more ROI.
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