JeffreyGroup Blog
Six Tips to Successfully Connect Hispanic Bloggers with Your Brand
Today’s media micro-entrepreneurs have found great success grabbing the attention of loyal readers and global brands who are increasingly embracing niche online media. These blogger-brand symbiotic relationships are becoming more sophisticated, and getting started working with popular online influencers requires some forethought.
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Women Leaders in PR: From Nicaragua to New York, Claudia Mejia-Haffner Can Handle Change
JeffreyGroup Managing Director Claudia Mejia-Haffner is profiled in a PRNewser series on women leaders in PR.
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Top 5 Misconceptions about Marketing to Latinos
Although the U.S. Census numbers have gotten a lot of attention, many fail to understand the Hispanic culture. Here are five misconceptions about this important community that will help guide your marketing and sales strategies.
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Chatting Without A Keyboard?
I was riding the subway in New York City last Sunday when a family of four got on the train. It looked like they had been out together to go to a museum or street fair in Manhattan and boarded the subway for the ride home.
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