Our Perspectives
To Effectively Communicate With Hispanics, Go to Those With Expertise
Would you visit your family’s general practitioner to examine your eyesight? The answer is probably no, because specialization is critical to taking care of yourself, and just as critical to marketing your company.
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Crisis Management: ¡En Español!
Mike Valdés-Fauli, President of JeffreyGroup, argues that companies ignore the Hispanic market at their peril in crisis communications planning
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Infiltrate the Mainstream
As the fastest-growing, youngest, most tech-savvy and largest minority demographic in this country, the Latin community is a coveted segment for marketers and politicians alike. This trend will only be amplified once the 2010 Census results are announced, which will almost certainly show that Latinos now comprise 20% of the total population.
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