JeffreyGroup - Marketing and Corporate Communications

All, Marketing & Brand Awareness, Public Relations and Media Outreach, Digital & Social Media, Design & Creative Services, Events & Experiential, Corporate Communications, Issues and Crisis Management

Public Relations and Media Outreach 10 / 12 Success Stories

Bringing Brand and Sport to the Fan Nation

For soccer fans, the FIFA World Cup Trophy is an awe-inspiring icon. Coca-Cola and JeffreyGroup brought the passion and anticipation of the 2010 games to the U.S. with the FIFA World Cup Trophy Tour. The swift two-city tour stopped in Houston and Miami for TV studio media events and a charity event for 17,000 at the University of Houston. The three-month campaign generated 120 articles and accelerated excitement for the Games and the Coca-Cola brand. What’s more, thousands of soccer fans got an up-close-and-personal experience with the World Cup trophy. This campaign earned JeffreyGroup an Honorable Mention at the 2011 PRWeek Awards.

services: Public Relations and Media Outreach

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