Six Tips to Successfully Connect Hispanic Bloggers with Your Brand
Today’s media micro-entrepreneurs have found great success grabbing the attention of loyal readers and global brands who are increasingly embracing niche onl...
Last week I had the great pleasure of attending and serving as co-chair of Hispanicize 2012, the largest social media, marketing, entertainment and innovation e...
Hispanicize looks forward to election, honors Latino leaders
Hispanicize 2012, the annual event for Latino trendsetters, included a series of interesting panel discussions. They covered taking that first step to engage La...
Most marketers target Hispanic audiences by spending lots of money to advertise on network television or sponsor a handful of properties, such as the Mexican Na...
Hispanicize: The Latino ‘South by Southwest’ set to take Miami by storm
“This is the perfect city for this type of event,” Mike Valdés-Fauli says. “There are a lot of Hispanic communities, but Miami is a city of the future, a...
Over the last few months we transitioned to our new single-word branding: JeffreyGroup. This is the first significant change to our corporate identity in more t...
Although the U.S. Census numbers have gotten a lot of attention, many fail to understand the Hispanic culture. Here are five misconceptions about this importan...
In the days before social media, a company’s crisis would play out something like this: company commits error, mainstream media reports it, the apology comes ...
Providing Healthcare is Complicated and Expensive - Communications Isn't
Healthcare reform is complicated. Figuring out how to provide healthcare for millions of uninsured and underinsured patients is expensive. But merely providing...
The biggest challenge in the PR business is finding talent. Traditionally, the sector has sought those with journalism and communications skills. Get people w...
I was riding the subway in New York City last Sunday when a family of four got on the train. It looked like they had been out together to go to a museum or stre...
A fascinating 16-page special report in The Economist (September 11 issue) takes a look at the two-century-long roller coaster ride mixing of exaggerated optimi...
And, on a Personal Note, Another Digital Divide...
Lately I’ve been seeing a lot of evidence of a huge split between those who sit at the computer for work and those who don’t. For someone born in the 1950 I...
Ordering a chair over the Internet didn’t seem like a particularly good idea; sort of like clothing, it’s probably best to try it in person. But I had seen ...
