Account Director, Mexico
Paulina Sierra
Paulina is an Account Director in the Brand Communications practice at JeffreyGroup Mexico. She has over twelve years of experience in Marketing, Public Relations, and Influencer Marketing, having worked with global lifestyle, gastronomy, tourism, and beauty brands.
Paulina joined JeffreyGroup six years ago and is currently leading local and regional programs. She has more than eight years of experience developing Influencer Marketing strategies in Mexico and Latin America. Paulina holds a degree in Marketing from Universidad Iberoamericana, Mexico City.
She has achieved two SABRE Awards in the last couple of years: one for the best food and beverage campaign with Bacardí and another for the best marketing-to-consumer campaign with Tequila Patrón.