JeffreyGroup supports Mastercard’s communications initiatives in the Caribbean, Argentina, Uruguay, and Paraguay, spearheading a wide range of activities to strengthen the company’s brand as a pioneer in technology and payment solutions. From internal to external communication strategies, JeffreyGroup creates well-rounded campaigns to boost the company and its executives’ visibility in the fintech industry, including media training for spokespersons, branded content, engagements with local influencers and press, and communication actions around high-profile events. Success stories include our award-winning campaign around the Copa Americas soccer championship, which promoted Mastercard’s contactless payment technology and generated more than 200 million impressions in traditional media outlets; and our communication strategy to enhance Mastercard’s brand recognition and preference in the Caribbean through TRIBE Carnival, which activated local media and influencers and had a total reach over 4.5 million.